Marketing: Product placement in hot new videos

Advertisement has now hit the gaming industry. They went through years of marketing research to finally figure out that marketing different companies through their games can be a huge income success.


Nielsen already has paper diaries in the homes of some gamers to document their game-playing. Now, in conjunction with Activision and Jeep, Nielsen has embedded an electronic marker in each Jeep image included in Tony Hawk's Underground 2. Each time a Jeep vehicle is used or appears on the game screen, the electronic tag sends a signal over the Internet to Nielsen, which tracks the hits.

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